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Broker ecosystem pricing: turn your client book into a connected ecosystem

Broker ecosystem pricing scales with your connected client book. Every plan is one Adviser Ecosystem for one designated mortgage adviser, with all five environments included. Plans differ only in how many connected clients they monitor.

Broker ecosystem pricing: an adviser’s plan and capacity shown in the Theo app on a MacBook

Quick answer

Theo broker ecosystem pricing starts at £99 a month for one Adviser Ecosystem with up to 500 connected clients, rising to £349 a month for up to 5,000. Every plan includes the same five environments; only the capacity changes.

Each Adviser Ecosystem is licensed to one designated mortgage adviser. A firm with several advisers runs one ecosystem per participating adviser, with an optional Management Intelligence layer from £299 a month above them.

Starter£99
Growth£149
High Volume£349
Plans
5
Plus Enterprise
Clients per adviser
500 to 5,000
By plan
Environments
5
On every plan
Billing
Monthly
Direct Debit

Broker ecosystem pricing, per adviser

Every plan is one Adviser Ecosystem for one designated mortgage adviser, with all five environments. Prices exclude VAT where applicable.

Starter

£99/month

Up to 500 connected clients

For advisers building their connected client book.

Choose plan

Monthly Direct Debit

Recommended

Growth

£149/month

Up to 1,000 connected clients

For established advisers monitoring a larger book.

Choose plan

Monthly Direct Debit

Established

£199/month

Up to 2,000 connected clients

For advisers with a substantial existing book.

Choose plan

Monthly Direct Debit

Professional

£249/month

Up to 3,000 connected clients

For high-performing advisers with a large book.

Choose plan

Monthly Direct Debit

High Volume

£349/month

Up to 5,000 connected clients

For advisers with exceptionally large client relationships.

Choose plan

Monthly Direct Debit

Enterprise capacity

Custom, for more than 5,000 connected clients

For genuinely high-volume individual advisers, networks and larger deployments.

Talk to Theo

One adviser, one ecosystem

  • LicensedTo one named adviser.
  • CapacitySets how many clients connect.
  • Never sharedBetween advisers.
Broker ecosystem pricing in the app: a Growth plan with 140 of 1,000 places used and a Change plan request
Example screen from a live adviser ecosystem, client details hidden.

Your plan, inside the app

Each adviser sees their plan, places used and places left, and can ask for a different plan from their Control Centre.

Reaching your limit

  • At 90%You are warned in good time.
  • When fullNew connections pause.
  • NeverExisting clients are cut off.

Several advisers?

Talk to us about a team plan.

Broker ecosystem pricing compared

Every plan is one Adviser Ecosystem for one named adviser.
PlanConnected clientsAdvisersMonthly
StarterUp to 5001£99
GrowthUp to 1,0001£149
EstablishedUp to 2,0001£199
ProfessionalUp to 3,0001£249
High VolumeUp to 5,0001£349
Enterprise5,000+1Custom

Management Intelligence, from £299 a month

A management layer above your Adviser Ecosystems, for owners, directors and networks.

  • Who forOwners, directors, branch managers and networks.
  • SeeEcosystems, opportunities and expiries across the firm.
  • CompareAdvisers, teams and branches.
  • NoteIt sits above, and does not replace, each adviser’s ecosystem.

In broker ecosystem pricing for firms, it is added to the Adviser Ecosystems it sits above, from £299 a month.

Talk to us

One adviser, one ecosystem, one client book

Every Theo Adviser Ecosystem is built around the relationship between one designated mortgage adviser and their connected clients. Your plan’s capacity sets how many clients can connect to your ecosystem. It never adds adviser accounts or shared access.

If several advisers in a firm use Theo, each participating adviser has their own ecosystem. That keeps client relationships clear, gives each adviser their own opportunity list, and scales cleanly from one adviser to a network.

Included on every plan

A Starter ecosystem monitors a smaller book with exactly the same tools as a High Volume one. Every plan includes book analytics, opportunity detection with fixed rate expiry, rate beaten and loan to value signals, lead and enquiry management, connected client profiles, the adviser profile your clients see, and broker market intelligence.

What happens as your book grows

You are warned when your ecosystem reaches 90% of its capacity. At the limit, new connections pause until you move up a plan; clients already connected are never cut off. You can ask for a bigger plan from your Control Centre at any time, and it applies straight away once approved.

Moving to a smaller plan is straightforward while your connected clients fit within it. Moving below the number already connected to you is only by agreement and carries a fee, and even then nobody is disconnected.

Broker ecosystem pricing for teams and networks

Five participating advisers means five Adviser Ecosystems; twenty-five means twenty-five. Larger deployments can have volume arrangements based on adviser numbers. Management Intelligence, from £299 a month, adds a view across the whole firm: opportunities, expiries, client engagement and adviser activity, compared by team and branch.

For networks and enterprise deployments, pricing is built around the number of ecosystems, the client numbers behind them and the management layer needed above. Talk to us about your team.

Getting set up

The firm registers once and lists the advisers who are joining. Each adviser receives their own secure invitation and completes a short profile: name, work email, work telephone, FCA individual reference number where applicable, and a photo. Theo checks the firm and every adviser on the FCA Register before anything goes live, then each ecosystem activates, ready for clients to connect. Larger firms can onboard advisers in bulk.

Common questions

Is one Adviser Ecosystem shared between my whole brokerage?
No. Each Adviser Ecosystem is assigned to one designated mortgage adviser and their connected client relationships. Multi-adviser brokerages run a separate Adviser Ecosystem for each participating adviser.
What happens if I have more clients than my plan allows?
You are warned when your ecosystem reaches 90% of its capacity. At the limit, new connections pause until you move to a bigger plan, and clients already connected are never cut off. Standard plans go up to 5,000 connected clients, with bespoke capacity beyond that.
Can I move to a smaller plan?
Yes, to any plan that still holds the number of clients connected to you. Moving below that number is only by agreement and carries a fee, and no client is ever disconnected.
Can a brokerage buy multiple Adviser Ecosystems?
Yes. Each participating adviser has their own ecosystem, with volume arrangements available for larger deployments.
What is a connected consumer?
A Theo user who has connected to your Adviser Ecosystem, so their mortgage relationship and relevant mortgage information stay connected to you within Theo.
Does the Management Intelligence subscription include Adviser Ecosystems?
No. Management Intelligence is an additional management layer that sits above participating Adviser Ecosystems.
Can we onboard a large team?
Yes. The firm registers once and lists the participating advisers’ names and work email addresses. Theo then handles each adviser’s activation, including checks on the FCA Register.
Do consumers need to pay to connect to my ecosystem?
No. Clients who connect to your ecosystem use Theo free. Premium is only needed by people who use Theo without an adviser.
How do I pay?
By monthly Direct Debit, set up when you choose a plan. Prices exclude VAT where applicable, and any change to your price is confirmed in writing before it applies.

Before you choose

Written by Jason Foord, CeMAP-qualified mortgage adviser and founder of Theo. Updated 22 October 2026.

Published by Theo App Ltd. Theo is software for regulated mortgage professionals. Theo App Ltd is not authorised by the Financial Conduct Authority, does not give mortgage advice and does not recommend products to consumers. Prices exclude VAT where applicable; any change is confirmed in writing before it applies. Opportunity figures shown in Theo are indicative, depend on eligibility, affordability and lender criteria, and must be checked with the client before advice is given. Advisers remain responsible for the advice they give and for their own regulatory obligations.